The LuSh longboarding company was founded 2000 by with Chris and Hank building a few long skate decks for buddies in their basement. After the sucess of their board making, chris and hank decided to create a small website for the boards. Not long after they made the webpage, people started realizing how superb the boards were designed. Chris and Hank saved up enough money to buy a warehouse to store more of their boards. The company is now located in Bristol.