In 1937, hamburgers were only ten cents, and orange juice was just five cents. A lot has changed since then. In 1940 the buisness began with a restaurant opened by brothers Richard and Maurice McDonald in California. Their introduction of the "Speedee Service System" in 1948 created the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily.

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